International style icon, Elin Kling gained unrivalled online traction as a founding force in defining Scandinavian style with her fashion blog that began in 2007. As a natural progression, and proving her taste in fashion was also able to extend to design, Kling launched Toteme, a fashion and accessories brand which she co-founded with her husband, Karl Lindman in 2014. Created in their Stockholm studio, with a focus on timelessness, minimalism, crisp simplicity and quality fabrications, Toteme is as pragmatic as it is luxurious.