Ganni’s creative director, Ditte Reffstrup has been deeply passionate about music –– growing up in a small town in Denmark, MTV was her source of pop culture and style, seeing it not just as a medium that shaped her identity but one that represents connectivity and community. As a result, the popular culture of the 80’s and 90’s became the underlying vision for AW21.
Much of the new collection will feel familiar to the #GanniGirl; Reffstrup wasn’t looking to challenge her with new trends or unrealistic shapes, instead these clothes are meant to be moments of uplift and small reminders that better days are coming!
The first instalment from AW21 is now available in-store at our James Street, Brisbane boutique & online, exclusively at Camargue.
