A student of Parsons School of Design in New York, Mara Hoffman amassed a cult following for her feminine prints, swimwear and resort wear when she launched in 2000. Fifteen years after the brand’s inception, Hoffman’s focus has shifted to sustainability and is a leading example of how environmental consciousness can meet wearable style. Eco fabrics such as tencel, organic linen and Japanese cotton have become a staple in the Hoffman range. Shop Mara Hoffman online now at Camargue.