Chufy

An avid world traveler and style influencer, Sofía Sanchez de Betak, nicknamed Chufy, launched her travel-inspired Ready-to-Wear and accessories label  in 2017. She is an Argentinean, New York-based Art Director and Fashion Consultant who has been named among the ten most influential women of Argentina. Informed by her travels, each season is focused on a different destination and its culture. Collaborating with local artisans and influenced by the vintage fabrics and traditional garments she has collected over the course of her travels, her collections combine quality fabrics, vivid colour palettes and playful patterns. Chufy is intended for the traveller who likes to be comfortable and sophisticated.